Joe Roth (producer of "Oz The Great And Powerful") Missed All of Pop Culture Apparently

And the second reason was — during the years that I spent running Walt Disney Studios — I learned about how hard it was to find a fairy tale with a good strong male protagonist. You’ve got your Sleeping Beauties, your Cinderellas and your Alices. But a fairy tale with a male protagonist is very hard to come by. But with the origin story of theĀ Wizard of Oz, here was a fairy tale story with a natural male protagonist. Which is why I knew that this was an idea for a movie that was genuinely worth pursuing.”

-Joe Roth